Apple Events

Shareholder Event (1984)

Steve Jobs introducing Macintosh at the Apple's Annual Shareholders Meeting on January 24, 1984.

Apple II Forever, San Francisco (1984)

The first 100 Days of Macintosh – Apple II Forever Event.

Macworld, San Francisco (1997)

Steve Jobs 1st reappearance on stage. Gil Amelio (Apple’s CEO) botched the whole event, effectively ruining Steve Jobs

Special Event, Think Different (1997)

During a Special Press Event, Steve Jobs introduced the Think Different campaign to an exclusive audience.

WWDC, San Jose (1997)

Macworld, Boston, The Microsoft Deal (1997)

Historic Keynote. Steve Jobs announces a partnership with Microsoft and hinted to the Think Different campaign.

Macworld, San Francisco (1998)

Rare footage of MacWorld SF where iCEO Steve Jobs brings no new products… but that Apple is starting its resurgence.

Seybold, New York, Studio Display (1998)

Steve Jobs announced the first ever Apple flat screen display and pitted the G3 PowerPC to the poor Pentium II.

Special Event, Cupertino, iMac (1998)

Defining keynote where Steve Jobs introduced one of Apple’s most iconic and beloved product, the iMac. The cute transp

WWDC, San Francisco, OS X Strategy (1998)

5 days after introducing the iMac, Steve attempts to convince developers that the OS X transition won’t hurt much.

Macworld, New York (1998)

Steve didn’t announce anything new at MacWorld NY, rehashing most of WWDC’s content.

Macworld, San Francisco (1999)

Steve Jobs introduced a redesigned Power Mac G3, colored iMacs, FireWire and Mac OS X Server.

Macworld, Tokyo (1999)

Macworld Tokyo was basically a rewrite of Macworld San Francisco’s keynote six weeks earlier.

WWDC, San Jose, OS X & OS 9 Preview (1999)

Steve Jobs introduces new PowerBooks before giving extensive demos of OS 9 and showing an early version of OS X.

Macworld, New York, Clamshell iBook (1999)

Say hello to Apple’s newest laptop, a candy-colored clamshell book with handle and wireless networking.

Seybold, San Francisco, Power Mac G4 (1999)

The keynote started as a rehash of MacWorld NY but became suddenly interesting with the unveiling of Power Mac G4.

Special Event, Cupertino, iMac DV (1999)

Steve Jobs launched Mac OS 9 before announcing a new iMac with DVD… and iMovie.

Macworld, San Francisco (2000)

An all-software keynote geared towards the Future where Steve Jobs revealed OS X, iTools and a new CEO.

Macworld, Tokyo (2000)

WWDC, San Jose (2000)

Macworld, New York, G4 Cube (2000)

Hardware focused keynote where Steve Jobs introduced the G4 Cube, new Power Mac G4, new iMacs and more.

Seybold, San Francisco (2000)

Expo, Paris, OS X Beta (2000)

In somehow a rehash of Macworld NY, Steve Jobs managed to announce updated iBooks and more of OS X.

Macworld, San Francisco, iTunes (2001)

Steve Jobs starts Apple’s digital hub era with the introduction of iTunes and iDVD.

Macworld, Tokyo, Psychedelic iMacs (2001)

In mostly a rehash of Macworld SF ’01, ‘Business Suit’ Steve did show something new, psychedelic iMacs.

Special Event, Cupertino, White iBook (2001)

Say goodbye to colorful iBooks. Steve Jobs introduced a totally redesigned, white iBook at a Special Apple Event. Sales

WWDC, San Jose (2001)

Macworld, New York (2001)

A long and uneventful event where Steve Jobs showcased the new Apple Stores and new hardware.

Seybold, San Francisco, OS X Puma (2001)

Steve Jobs opened Seybold before inviting Phil Schiller and others continue.

Special Event, Cupertino, iPod (2001)

Landmark event in which Steve Jobs introduced the original iPod, spearheading a new era in consumer electronic.

Macworld, San Francisco, iPhoto (2002)

Macworld San Francisco was an entertaining keynote and worth the watch. Steve Jobs introduced a totally new design for t

Macworld, Tokyo (2002)

Steve Jobs showcases Apple’s Digital Hub to Nippon Mac fans.

WWDC, San Francisco, Death of OS 9 (2002)

Hilarious mock-up funeral where Steve Jobs put to rest any uncertainty developers had about the status of Mac OS 9 – t

Special Event, Cupertino, Xserve (2002)

In this rather soporific event, Steve Jobs and Apple’s management introduced Xserve, Apple’s attempt to enter the en

Macworld, New York, OS X Jaguar (2002)

A milestone event. Steve Jobs introduced OS X Jaguar with several new apps and iPod became available for the rest of the

Seybold, San Francisco (2002)

Expo, Paris (2002)

In a rehash of Macworld NY, Steve Jobs showed OS X Jaguar in details.

Macworld, San Francisco, Powerbooks (2003)

Major keynote where Steve Jobs introduced new PowerBooks, Airport Extreme, FireWire 800, Safari, Keynote, Final Cut Expr

Special Event, Cupertino, iTMS (2003)

Historic keynote in which Steve Jobs introduced the iTunes Music Store, changing forever the way people get their music.

WWDC, San Francisco, Power Mac G5 (2003)

Kickass keynote where Steve Jobs previewed OS X Panther and introduced the mighty Power Mac G5.

Expo, Paris, Revamped PowerBooks (2003)

Excerpt of the event where Steve Jobs revamped the PowerBook line-up and introduced a wireless mouse & keyboard.

Special Event, San Francisco, iTunes for Windows (2003)

Steve Jobs unveiled a version of iTunes for Windows and cemented Apple’s dominance in the digital music market.

Macworld, San Francisco, iPod mini (2004)

This uneventful keynote was saved once Steve Jobs introduced iPod mini after unveiling iLife ’04 & Garageband.

Special Event, London, iTMS UK DE & FR (2004)

The biggest story in digital music got even bigger when Steve Jobs introduced the iTunes Music Store to the U.K., German

WWDC, San Francisco, OS X Tiger Preview (2004)

Steve Jobs previewed new features in the upcoming OS X Tiger and wowed the audience with a new stunning 30-inch Cinema D

Expo, Paris (2004)

Special Event, San Jose, iPod photo (2004)

Steve Jobs introduced the iPod photo and mocked the idea of playing video on an iPod a year before shipping the iPod Vid

Macworld, San Francisco (2005)

Fulfilling keynote in which Steve Jobs introduced interesting new hardware and software.

WWDC, San Francisco, Switch to Intel (2005)

Landmark event where Steve Jobs announced the switch to Intel processors and made podcasting mainstream.

Special Event, San Francisco, iPod nano (2005)

Disappointing event where Steve Jobs was rumored to launch iPhone but introduced the Motorola ROKR. Luckily the iPod nan

Special Event, San Jose (2005)

Entertaining keynote that saw Steve Jobs introducing video functionality on iPod, brought TV shows on iTunes and PhotoBo

Macworld, San Francisco (2006)

The switch to Intel has started, Steve Jobs introduced the first Intel products: MacBook Pro & iMac.

Special Event, Cupertino, iPod HI-FI (2006)

A tired looking Steve Jobs introduced the iPod HI-FI, one of the few Apple products that can be labeled as major flop. A

WWDC, San Francisco, Mac Pro (2006)

This keynote ignited questions regarding Steve Jobs’ health whom looked tired and shared the stage with other Apple’

Special Event, San Francisco, Apple TV (2006)

Watch Apple CEO Steve Jobs as he unveils the new iPod nano, iPod shuffle and the all new Apple TV.

Macworld, San Francisco (2007)

Apple CEO Steve Jobs kicks off the Macworld Conference & Expo 2007 with a keynote address from San Francisco's Moscone W

WWDC, San Francisco, Safari for Windows (2007)

In a rehash of last year’s WWDC, Steve Jobs previewed again Leopard and introduced web apps for iPhone & Safari for Wi

Special Event, Cupertino, New iMac (2007)

Watch Apple CEO Steve Jobs as he unveils the all new amazing iMac as well as the new iLife and iWork suite.

Special Event, San Francisco, iPod touch (2007)

In an iPod-focus event, Steve Jobs refreshed the full iPod line-up, unveiled the iPod classic moniker and introduced iPo

Macworld, San Francisco (2008)

Apple CEO Steve Jobs kicks off the Macworld Conference & Expo 2008 with a keynote address that covers exciting developme

Special Event, Cupertino, iPhone Software Roadmap (2008)

On March 6, Apple CEO Steve Jobs unveiled the iPhone Software Roadmap. The iPhone Enterprise Beta Program gives IT profe

WWDC, San Francisco, iPhone 3G (2008)

Apple CEO Steve Jobs kicks off WWDC08 in San Francisco with a keynote that announces the iPhone 3G and the new MobileMe

Special Event, San Francisco (2008)

Watch Apple CEO Steve Jobs reveal what's new in music.

Special Event, Cupertino, Unibody MacBook (2008)

Apple CEO Steve Jobs reveal what's new in Mac.

Macworld, San Francisco (2009)

Philip Schiller, Senior Vice President of Worldwide Product Marketing, unveil Apple’s latest innovations at Macworld 2

Special Event, Cupertino, iOS 3.0 Preview (2009)

Learn about the new SDK and get a sneak peek at iPhone OS 3.0 software.

WWDC, San Francisco, OS X Snow Leopard (2009)

Phil Schiller, Senior Vice President of Worldwide Product Marketing, unveil the new iPhone 3G S, the new MacBook Pro fam

Special Event, San Francisco (2009)

Steve Jobs and Phil Schiller announce the new iPod touch lineup, the new iPod nano with built-in video camera, and iTune

Special Event, San Francisco, iPad (2010)

Apple today announced iPad, a revolutionary device for browsing the web, reading and sending email, enjoying photos, wat

Special Event, Cupertino, iOS 4 (2010)

On April 8, Apple unveiled plans for the biggest and most exciting iPhone software update yet. iPhone OS 4 will include

WWDC, San Francisco, iPhone 4 (2010)

Apple today presented the new iPhone 4 featuring FaceTime, which makes the dream of video calling a reality, and Apple's

Special Event, Cupertino, Antennagate (2010)

Steve Jobs rushed out of his family Hawaiian vacation to face journalists and tackle uprising negative opinion about iPh

Special Event, San Francisco, Apple TV 2 (2010)

On September 1, Apple CEO Steve Jobs unveiled the new iPod lineup, Apple TV, and iTunes 10.

Special Event, Cupertino, OS X Lion/MBA (2010)

On October 20, Apple CEO Steve Jobs revealed the new MacBook Air, Mac OS X Lion, and iLife '11.

Special Event, San Francisco, iPad 2 (2011)

On March 2, Apple CEO Steve Jobs unveiled the forthcoming iPad 2 as well as the release of i0S 4.3.

WWDC, San Francisco, iOS 5 (2011)

On June 6th, Apple CEO Steve Jobs and team unveiled the forthcoming Mac OS X Lion, iOS 5 and iCloud.

Special Event, Cupertino, iPhone 4S (2011)

Apple CEO Tim Cook and team debut iPhone 4S, iOS 5 and iCloud.

Special Event, New York, iBooks (2012)

On January 19, Phil Schiller, Senior Vice President of Worldwide Product Marketing, and team revealed iBooks 2 for iPad

Special Event, San Francisco, iPad 3 (2012)

On March 7, Apple CEO Tim Cook and team debuted the third generation iPad which features a stunning new Retina display,

WWDC, San Francisco (2012)

Apple CEO Tim Cook and team unveil Mac OS X Mountain Lion, iOS 6, and the all-new MacBook Pro with Retina display.

Special Event, San Francisco, iPhone 5 (2012)

Apple CEO Tim Cook and team present iPhone 5, iOS 6, iTunes, iPod touch, and iPod nano.

Special Event, San Jose, 13 in. Retina MBP (2012)

On October 23, Apple CEO Tim Cook and team unveiled the new iPad mini, fourth generation iPad with Retina display, new i

WWDC, San Francisco, iOS 7 Preview (2013)

Apple CEO Tim Cook and team present iTunes Radio, iOS 7, next generation Mac Pro and updated MacBook Air.

Special Event, Cupertino, iPhone 5C and 5S (2013)

Apple CEO Tim Cook and team unveiled the new iPhone 5c and iPhone 5s.

Special Event, iPad Air, Mini and MacBook Pro (2013)

Apple CEO Tim Cook and team unveiled the new iPad Air, iPad mini with Retina display, updated MacBook Pro with Retina di

WWDC, San Francisco, iOS 8 and OS X Yosemite (2014)

Apple CEO Tim Cook and team unveil OS X Yosemite, iOS 8 with iCloud Photo Library, new Messages features, the new Health

Special Event, September 2014

Apple CEO Tim Cook and team unveil iPhone 6 & iPhone 6 Plus, Apple Pay, and Apple Watch.

Special Event, October 2014

Apple CEO Tim Cook and team unveil iPad Air 2 and 27-inch iMac with Retina 5K Display.

Spring Forward

Apple CEO Tim Cook and team present Apple Watch and unveil the all-new MacBook, ResearchKit and HBO NOW.

WWDC 2015

Apple CEO Tim Cook and team present Apple Music, OS X El Capitan, watchOS 2, iOS 9, News app and updates to Apple Pay.

Hey Siri, Give Us a Hint

Apple CEO Tim Cook and team introduce iPhone 6s & iPhone 6s Plus, the all-new Apple TV with tvOS, iPad Pro, WatchOS 2 an

Let Us Loop You In

Apple CEO Tim Cook and team introduce the 9.7-inch iPad Pro, iPhone SE, CareKit and updates to Apple Watch, HealthKit, R

WWDC 2016

Apple CEO Tim Cook and team present previews of iOS 10, macOS Sierra, watchOS 3, new Apple TV Siri capabilities and sing

See You On the 7th

Apple CEO Tim Cook and team introduce the iPhone 7, iPhone 7 Plus, AirPods, Apple Watch Series 2, Apple Watch Hermès an

Hello Again

Apple CEO Tim Cook and team unveil the groundbreaking new MacBook Pro, Final Cut Pro X update and the new TV app for App

WWDC 2017

Apple CEO Tim Cook and team unveil iPad Pro, iOS 11, iMac, iMac Pro, MacBook Pro and MacBook, macOS High Sierra, watchOS

Let’s Meet at Our Place

Apple CEO Tim Cook and team unveil iPhone X, iPhone 8, Apple Watch Series 3, watchOS 4 and Apple TV 4K.

Let’s Take a Field Trip

Apple’s keynote at Lane Tech College Prep that highlights creativity in education.

WWDC 2018

Apple CEO Tim Cook and team unveil upgraded operating systems for iPhone and iPad, Mac, Apple Watch, and Apple TV.

Gather Round

Apple CEO Tim Cook and team introduce iPhone Xs, iPhone Xs Max, iPhone XR, Apple Watch Series 4, and the new HomePod fea

There’s More In the Making

Apple CEO Tim Cook and team introduce the new Mac mini, MacBook Air, iPad Pro with all-screen design, and second-generat

It's Show Time

Apple CEO Tim Cook and team introduce Apple News+, Apple Card, Apple Arcade and Apple TV+.

WWDC 2019

Apple CEO Tim Cook and team unveil new operating systems for iPhone, Apple Watch, and Mac — and a brand new OS for iPa

By Innovation Only

Apple CEO Tim Cook and team introduce Apple TV+, Apple Arcade, seventh-generation iPad, Apple Watch Series 5, iPhone 11,

WWDC 2020

Announcing our biggest updates ever to iOS, iPadOS, watchOS — and the entirely reimagined macOS Big Sur.

Time Flies

Tune in to the special Apple Event and learn about the latest updates for Apple Watch, iPad Air, and more.

Hi, Speed

Tune in to the special Apple Event and learn about the latest updates for HomePod mini, iPhone, and more.

One More Thing

Tune in to the special Apple Event and learn about the next generation of Mac. With the Apple M1 chip, the new MacBook A

Spring Loaded

Tune in to the special Apple Event and learn about the latest updates for iMac, iPad Pro, and more.

WWDC 2021

Tune in to the WWDC21 Apple Keynote announcing the latest software, hardware, services, and operating systems.

California Streaming

Tune in to the special Apple Event to learn about the new iPhone 13 Pro, iPhone 13, Apple Watch Series 7, iPad mini, iPa

Unleashed

Tune in to the special Apple Event to learn about the new MacBook Pro, all-new AirPods, HomePod mini, and more.

Peek Performance

Tune in to the special Apple Event to learn about the all-new Mac Studio and Studio Display, new iPad Air, new iPhone SE

WWDC 2022

Tune in to the WWDC22 Apple Keynote announcing the latest software, hardware, services, and operating systems.

Far Out

Tune in to the special Apple Event to learn about iPhone 14, iPhone 14 Pro, Apple Fitness+, Apple Watch Ultra, Apple Wat

Meet the new MacBook Pro and Mac mini

Introducing the new MacBook Pro and Mac mini supercharged by the next generation of Apple silicon. Mac mini with M2 and

WWDC 2023

Tune in to the WWDC23 Apple Keynote announcing the Apple Vision Pro, MacBook Air 15, software, services, and operating s

Wonderlust.

Tune in to the special Apple Event to learn about iPhone 15, iPhone 15 Pro, Apple Watch Series 9, Apple Watch Ultra 2, a

Scary fast.

Tune in to the special Apple Event to learn about the new MacBook Pro and iMac with the M3 family of chips.

Let loose.

Tune in to the special Apple Event to learn about the newest iPad Air and iPad Pro, and the first-ever Apple Pencil Pro.

WWDC24

Tune in to the WWDC24 keynote introducing Apple Intelligence, personal intelligence designed to be helpful and relevant

It’s Glowtime.

Tune in to learn about iPhone 16 and iPhone 16 Pro, designed for Apple Intelligence. Plus Apple Watch, AirPods, and so m

iMac Announcement

Mac mini Announcement

MacBook Pro Announcement

Introducing iPhone 16e

WWDC25

Tune in to the WWDC25 keynote introducing our broadest design update ever and a more helpful Apple Intelligence. You’l

Awe dropping.

Tune in to learn about iPhone 17, iPhone Air, and iPhone 17 Pro. You’ll also meet the all-new Apple Watch lineup, AirP

WWDC26

Tune in to the WWDC26 keynote introducing Siri AI powered by Apple Intelligence — our most personal Siri update ever.