Seasons & Episodes
EP 1
The Spark
Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run
EP 2
First Impressions
Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur
EP 3
Where's My Juul?
Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of k
EP 4
Overnight Billionaires
A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping
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