The Mega-Brands That Built America

End of the Landlines

When Motorola introduces the first handheld portable telephone to the world, the futuristic technology sets off a fierce

Internet Killed the Video Store

A database software engineer is inspired to create a bigger, unprecedented family friendly video-store, Blockbuster. But

Easy Money

In the middle of the 20th century, a small piece of plastic revolutionizes the world of commerce as Diners' Club, Bank o

Suite Dreams: Birth of the Modern Hotel

Two visionaries breathe new life into the hotel industry in America and the world, by setting the modern standard for ho

Music on the Move

In the 1950s, rival electronics companies aim to make music portable for the first time ever. What follows is a decades-

Clash of the Computer Titans

A game designer named Steve Jobs starts a personal computer company in his parents' garage on his way to bringing comput

Rentals to Riches

A down-on-his-luck car salesman has the visionary idea to start the first rental car company in America, and when he joi

Sneaker Head-to-Head

Two sneaker companies become industry titans through a decades long battle for global dominance, as they unleash iconic

The World in Your Palm

The biggest names in computers go head-to-head in a race to create the first portable computers; through failures, allia

The Retail Reckoning

Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.

Rise of the Internet Empires

An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer

Hardware Warfare

Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and

Rise of the Office Machines

To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world's first photocopier a

Photo Bombs

An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war

Fight for the Fast Lane

Pants on Fire

Wipe Out the Competition

Reinventing the Wheel

Harvey Firestone races to innovation against a crosstown rival as they both bet big on bringing car tires to the nation.